Westfield Health Group is home to Westfield Health, High Five Health Promotion and UK Health and Wellbeing, proudly providing holistic health and wellbeing services, and active spaces, to clients across 11 countries. We believe that our people are our strongest asset and live by our values; We care, we’re in it together, we are explorers, we own it. We aim to continue our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported.

Job Title: Senior Marketing Executive (Fixed-Term to March 2027)

Location: Sheffield

About the role:

The primary purpose of this role is to contribute to the development, execution, monitoring and evaluation of a B2B marketing plan and a number of ongoing, multichannel marketing initiatives that retains existing clients and grows the income from existing business.

Your responsibilities:

• Work with the Head of marketing to develop the B2B Marketing Plan for the business, ensuring that it supports the delivery of our vision and corporate objectives.

• Devise, implement and evaluate tactical and strategic marketing plans to deliver and exceed the B2B targets, this year and in future years.

• Support the Head of marketing to develop and execute an effective B2B marketing plan that retains existing clients and grows the income from existing business.

• Support the Head of marketing to optimise existing accounts

• Responsible for the production of B2B content across a range of channels such as direct marketing, email marketing, company and product collateral, monitoring the results against objectives and expenditure.

• Collaborate effectively with third-party marketing providers, such as agencies and printers, to deliver agreed targets/KPIs.

• Develop, execute and evaluate new/enhanced product launch campaigns to our existing clients and develop content to support employee engagement.

• Deliver and exceed the B2B targets agreed in the Marketing functional plan, providing regular reporting that summarises performance across a range of metrics.

• Benchmark our B2B experience against competitive set and best practice. Keep abreast of developments within the health and wellbeing market, and the wider external environment to identify B2B best practice and seek out new, innovate and exciting ways to engage our customers and drive business impact.

• Ensure Marketing budgets are monitored, adhered to and reconciled on a monthly basis. Record expenditure, raise purchase orders and ensure payment is made for any Marketing activities.

What you’ll bring:

• Degree level educated

• A professional qualification in marketing such as CIM, CIPR, IDM

• Some experience of working with insight and data to deliver desired outcomes

• Some experience of developing and delivering innovative multichannel campaigns and plans, measuring their effectiveness

• Experience of working within brand guidelines

• Some experience of directing and working with agencies, printers and suppliers

• Proven experience of managing timescales and budgets

• CMS

• CRM

• Event marketing

Salary, Perks & Benefits:

• Competitive salary

• Health Cash Plan

• Westfield Rewards

• Surgery Choices

• Matched pension scheme

• Free use of onsite gym

• 25 days annual leave plus 1 in lieu of Christmas period.

• Cycle to work scheme

Next steps and support:

If you think you fit the bill, we would love to hear from you!

Please note, while we welcome global talent, we’re currently unable to sponsor work visas.

We are a proud member of inclusive employers and a Disability Confident Committed employer, we value inclusivity and want to make sure our application process is open and accessible to all candidates. Please let us know if you require reasonable adjustments to ensure the recruitment process is as comfortable as possible.